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NATIONAL PIZZA DAY DATA REVEALS NEARLY HALF OF ALL TAKEAWAY PIZZAS EATEN BY BRITS ARE MARGHERITAS
The classic Margherita has been voted Britain’s favourite pizza, according to new research revealed on National Pizza Day (February 9th).
Margherita brie-zed it’s way to the top of the pizza pops, accounting for 44% of pizzas ordered through Foodhub, with pepperoni in second place with 16% of the orders.
Our analysts researched over five million pizza orders across our Pizza restaurant partners listed on our online platform to determine the most popular pizza preference.
Surprisingly, doner meat pizza was voted the fourth favourite, with 6.7% of orders placed via Foodhub featuring the topping, though the evergreen Meat Feast pizza was slightly more popular with 8.6%.
Despite the continued growth of vegetarianism and veganism, vegetarian pizza only took up 3.7% of the orders – aside from the winning margherita, of course!
The heavily debated, love it or hate it, Hawaiian pizza came in fifth place (5.6%), ahead of BBQ (5.5%) and chicken (5.3%).
Wil Chung, Marketing Manager said: “Britain is head-over-heels in love with pizza. But pizza topping choices differ greatly when ordered from a takeaway compared to when people dine in at a restaurant."
“When people order a takeaway, they want indulgence and to eat something they don’t typically eat every day - it’s a treat! This is why orders have leaned more towards toppings like doner meat rather than every-day food items such as ham or vegetarian."
“When ordering a take-out pizza it’s more likely to be shared between family and friends, rather than when you order in a restaurant, so the topping needs to satisfy everyone’s taste buds."
“Our research has shown that there’s little out there to touch the classic, traditional margherita pizza. It caters for everyone!”
BRITAIN’S TOP 10 PIZZA TOPPINGS ORDERED THROUGH FOODHUB
Margherita - 44.49%
Pepperoni - 15.82%
Meat Feast - 8.59%
Doner Meat - 6.73%
Hawaiian - 5.67%
BBQ - 5.57%
Chicken - 5.32%
Vegetarian - 3.55%
Spicy - 3.07%
Ham - 1.19%
To celebrate National Pizza Day (9th February) we are offering all customers 10% off pizzas on the Foodhub app and website - simply add code: PIZZA10 at the checkout*.
*Code is valid for Tuesday 9th February only. No minimum order, restaurants may have their own minimum order value. One use per customer, offer is valid with “pizza” designated restaurants/takeaways only. Available on both our app and website.
