Foodhub Unwrapped 2025!

As we come to the end of 2025, it’s time to unwrap the flavours and foodie moments that defined the year for millions of Foodhub customers across the UK. From comfort classics to bold choices, from city-specific favourites to nationwide obsessions, here’s a full look at what Britain ordered, enjoyed, and kept coming back for throughout the year.

Every city has its own unique taste, and 2025 highlighted just how different our cravings can be from one region to another. Based on Foodhub order data, these were the most-loved cuisines across key locations:

• Hull - Burgers
  Hull kept things simple and delicious with juicy burgers ruling the year.

• Stoke-on-Trent - Burgers
  Stoke shared the same love, making burgers the clear favourite.

• Grimsby - Pizza
  Grimsby was all about pizza, from deep-dish to thin crust.

• Carlisle - Kebab
  Carlisle’s top pick was the always-popular kebab.

• Middlesbrough - Pizza
  Another pizza-loving town, Middlesbrough kept orders cheesy and plentiful.

• Workington - Bread
  Workington went for simple comfort with fresh, warm bread leading the charts.

• Cleator Moor - Wraps
  Quick, filling, and tasty wraps were the go-to option here.

• Peterhead - Curry
  Peterhead showed its love for rich, flavour-packed curries all year long.

• Lockerbie - Fish and Chips
  Lockerbie stayed loyal to the iconic British classic.

• Liverpool - Fresh Seafood
  Liverpool embraced its coastal roots with fresh seafood topping the list.

No meal is complete without the perfect dip, and 2025 had some clear winners:

Goole - Barbecue Dip
Sweet, smoky, and always satisfying.

Middlesbrough - Garlic Dip
Creamy garlic goodness was the city’s top pick.

Birmingham - Chilli Dip
Birmingham turned up the heat with a fiery favourite.

This year saw a major boost in partner growth, with global names, regional favourites and exciting emerging brands joining the Foodhub platform. Here are the standout additions of 2025, each bringing their own flavour to the table:

• Papa John’s - Bringing premium pizzas and iconic sides to even more customers.

• One Stop - Expanding everyday convenience with quick-grab essentials.

• Subway - Offering fresh, made-to-order subs for all tastes.

• Morrisons Daily - Delivering grocery must-haves straight to customers’ doors.

• Co-op - Bringing ethical, community-focused convenience shopping to Foodhub.

• Craft Burger - Focusing on handcrafted, premium-quality burgers.

• LuckysDiner - Offering hearty American-style diner favourites.

• SPAR - Providing reliable local convenience and everyday essentials.

• Scotmid - Enhancing Scottish convenience with local favourites and essentials.

• Dixy Chicken - Offering halal-friendly fried chicken loved nationwide.

More partners meant more choice, more variety, and more ways for customers to enjoy their favourite meals throughout 2025.

80 Percentage of users ordering through the Foodhub App

With quick checkout, exclusive app-only deals, and easier reordering, the app continued to grow as a preferred way for users to place their orders.

A single user made the largest gift card purchase of £100 for a loved one.

Gift cards became a popular choice this year for birthdays, celebrations, and “just because” moments, making it easier for customers to treat friends and family.

One of the standout features this year was Group Ordering, helping families, workplaces, and friends coordinate their meals:

This year, we saw a group of 19 people use the feature to place one large order. It proved especially useful for gatherings, parties, and team lunches.

Our Halloween gamification challenge added excitement to the spooky season, with plenty of customers grabbing exclusive rewards.

Grocery shopping on Foodhub grew steadily this year, and a few products stood out as clear favourites:

• Pet Stain Remover

• Aero Peppermint

• Gullon Sugar Chocolate & Wich Cookies

A mix of practicality and sweet indulgence shaped these top picks.

One Foodhub customer, ordered from an impressive 68 different takeaways in 2025. Talk about a true flavour explorer!

Comfort meals continued to dominate, and these combos were the top favourites across the UK:

• Cheesy Chips

• Cheesy Garlic Bread

• Donner Meat and Chips

Whether for late-night cravings or weekend comfort, these dishes were firm favourites all year long.

From burgers in Hull to seafood in Liverpool, from cheesy classics to fiery dips, 2025 was packed with flavour and memorable moments. Thank you for being part of the Foodhub community, supporting local takeaways, and making this year one to remember.

Here’s to more great food, more choices, and more delicious moments in 2026.